Sounds logical right? Then why do so few companies measure the ROI and impact of their corporate social responsibility (CSR) initiatives with the same level of rigor? That is the question on the mind of Dr. Jeffrey L. Sturchio, CEO of Rabin Martin, a global health strategy consulting firm that helps a wide range of clients in the biopharmaceutical industry with initiatives in global health and CSR. I sat down with Jeff recently to chat about the importance of measurement in CSR and who is leading the way.
- To illustrate to other stakeholders that you’re making a positive contribution,
- To persuade your internal colleagues that this is a good way to use resources, and
- To know what you’re doing right and what you’re doing wrong.